Goverment E Marketing

G.E.M

Government E Marketing (GeM), which was established in a record five months, makes it easier for different government departments, organizations, and PSUs to purchase common use goods and services online. GeM seeks to improve public procurement’s efficiency, speed, and transparency.

Level

Certificate

Mode of Training

offline /Online

Course Duration

6 months 

Job Assistant

100% Job Assistant

ELIGIBILITY

Open to all students. No experience required, and no skill background is needed to thrive in this course.

CERTIFICATION

Upon successful completion of the web development course, participants will receive a recognized certification, validating their proficiency in G.E.M Goverment E Marketing. This certification serves as a valuable asset in career advancement and job opportunities in the rapidly evolving digital landscape. the web development course is so useful to all the students

ASSESSMENTS

  • Periodic evaluations are integrated into the course duration.
  • Assessments encompass quizzes, assignments, projects, case studies, and objective/subjective evaluations.
  • These evaluations foster consistent student engagement, promoting active learning.
  • Successful completion of evaluations, meeting attendance criteria, end course assessment, and project work lead to a certificate of completion/participation.
  • The web development course is so demanded course

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About The Course

GeM (Government e-marketplace) – As per rule 149 of the GFR-2017 procurement of Goods and Services from GeM became mandatory for Ministries/Departments of Central Government.
GeM has its own set of procedures for the procurement of Goods & Services available on GeM.

COURSE DETAILS

GEM

INTRODUCTION TO E- MARKETING FOR GOVERNMENT

Overview of E-Marketing,Importance for Government,Digital Channels for Government E-Marketing,Legal and Ethical Considerations,Case Studies,Building an Effective E-Marketing Strategy\ Training and Capacity Building,Future Trends in Government EMarketing

DIGITAL MARKETING CHANNELS

Search Engine Optimization (SEO),Search Engine Marketing (SEM) / Pay-Per-Click (PPC),Content Marketing,Social Media Marketing,EmailMarketing,Affiliate Marketing Influencer Marketing,Mobile Marketing,Video Marketing,Podcasting,Chatbots and Messaging Apps,Web Analytics and Data Analysis

SEO(SEARCH ENGINE OPTIMIZATION)

Introduction to SEO,Search Engine Basics,Keyword Research,OnPage SEO,Off-Page SEO,Technical SEO,Content Creation and SEO,Local SEO,SEO Analytics,Algorithm Updates and SEO Adaptation International SEO,SEO Tools,Common SEO Mistakes and How to Avoid Them,Future Trends in SEO

E MARKETING FOR GOVERNMENT

Introduction to E-Marketing for Government,Government Websites and Portals,Social Media Strategies,Email Campaigns for Government Communication,Search Engine Optimization (SEO) for Government Websites Mobile Applications for Government Services,Data Privacy and Security,Legal and Ethical Considerations,Analytics and Performance Measurement,Training and Capacity Building Public Awareness Campaigns,Case Studies and Best Practices,FutureTrends in Government E-Marketing.

ANALYTICS AND PERFORMENCE MESUREMENT

Introduction to Analytics,Setting Objectives and Key Performance Indicators (KPIs),Implementing Analytics Tools,Website Analytics,Social Media Analytics,Email Marketing Analytics Search Engine Analytics,E-commerce Analytics,Campaign Performance Analytics,User Behavior Analysis,Data Visualization and Reporting,,Continuous Improvement and Optimization Data Privacy and Compliance,Training and Skill Development,Case Studies and Success Stories

LEGAL AND ETHICAL CONSIDERATION

Overview of Legal and Ethical Framework,Email Marketing Compliance,Email Marketing Compliance,Intellectual Property Rights,Competitive Practices and Fair Competition Online Reviews and Testimonials,Social Media Ethics,Children’s Online Privacy Protection,Accessibility and Inclusivity,Ethical Use of Technology Consumer Rights and Protections,Global Considerations,Training and Education,Consequences of Non-Compliance

CYBER SECURITY AND DATA PROTECTION

Introduction to Cybersecurity and Data Protection,Data Classification and Risk Assessment,Data Encryption and Secure Transmission,Access Control and User Authentication Firewall and Intrusion Detection Systems,Secure Web Development Practices,Vendor and Third-Party Risk Management,Incident Response and Management Data Breach Notification and Compliance,Employee Training and Awareness,Regular Security Audits and Assessments,Mobile SecurityConsiderations,Cloud Security Best Practices Legal and Regulatory Compliance,Security Culture and Accountability,Emerging Threats and Future Trends.

CRISIS COMMUNICATION AND REPUTATION MANAGEMENT

Introduction to Crisis Communication,Identifying Potential Crises,Building a Crisis Communication Plan,Digital Monitoring Tools,Social Media Crisis Management Website and SEO Strategies,Transparent and Timely Communication,Employee Training and Internal Communicatio,Stakeholder Engagement,Legal and Regulatory Compliance Monitoring and Assessing Impact,Reputation Repair Strategies,Learning from Crises,Media Relations and Spokesperson Training,Long-Term Reputation Management Strategies Global and Cultural Considerations

CASE STUDIES AND PRACTICAL APPLICATION

Introduction to Case Studies,Selecting Relevant Case Studies,Evaluating Success Metrics,Content Structure for Case Studies,SEO Case Study,Social Media Marketing Case Study Email Marketing Case Study,Paid Advertising Case Study,Content Marketing Case Study,Conversion Optimization Case Study,Mobile Marketing Case Study,E-commerce Case Study Global Marketing Case Study,Data-Driven Decision-Making Case Study,Ethical Marketing Practices Case Study,Interactive Workshopsand Group Discussions

POLICY DEVELOPMENT AND IMPLEMENTATION

Introduction to Policy Development,Identifying Policy Needs,Stakeholder Involvement,Policy Scope and Objectives,Data Protection and Privacy Policies, Content Creation and Distribution Policies,Social Media Policies,Advertising and Promotion Policies,Email Marketing Policies,SEO and Website Optimization Policies Employee Training and Awareness,Legal Review and Compliance,Policy Communication and Distribution,Monitoring and Enforcement,Documentation and Record Keeping Scenarios and Case Studies,Crisis Preparedness in Policies,Global Considerations,Key Performance Indicators (KPIs) for Policy Effectiveness

PROJECT

Introduction to Project Management,Project Initiation,Project Planning,Team Formation and Roles,Project Execution,Monitoring and Controlling,Risk Management, Communication Management,Quality Assurance,Project Closure,Post-Implementation Review,Documentation and Reporting,Agile Project Management,Project Management Tools andSoftware Leadership in Project Management,Ethical Considerations in Project Management,Cultural and Global Project Management,Project Management Certification and Training Case Studies and Practical Application,Future Trends in Project Management

How to Apply​

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